Hardware –

APPLE MacBook Pro 13″ with Retina Display (2015) (source: 



Gigabyte GM-M6800 Dual Lens Gaming Mouse (source: https://www.amazon.co.uk/Gigabyte-GM-M6800-Dual-Gaming-Mouse/dp/B0083EZE4M/ref=pd_day0_147_1?_encoding=UTF8&psc=1&refRID=0BZX1QMPQ43D699JAW2W)


Seagate Backup Plus Slim 1 TB USB 3.0 Portable 2.5 inch External Hard Drive for PC and Mac – Black (Source: https://www.amazon.co.uk/Seagate-Backup-Portable-External-Drive-x/dp/B00FP50JAG/ref=sr_1_16?ie=UTF8&qid=1491497699&sr=8-16&keywords=hdd+1tb+portable)



Animation: https://www.reddit.com/r/AfterEffects/comments/1vv5eo/what_is_your_rate_hour/

£32 per hour (10 Hours)

Graphic Design Logo – £219 http://www.graphicdesigner2b.co.uk/prices/

Adobe creative cloud -£50.57  https://creative.adobe.com/plans?store_code=gb&promoid=KSPAK

Voice actor – £1602.31 https://www.voices.com/resources/rates

Photo retouching – £10 per picture (5 pictures) http://photo.stackexchange.com/questions/60095/how-do-i-work-out-what-is-fair-to-pay-for-photo-editing

Social media marketing:

Social media marketing – Facebook £2,000 per month http://www.contentfac.com/how-much-does-social-media-marketing-cost/

UI designer – £150 per hour (source: https://www.quora.com/What-is-the-going-hourly-rate-for-a-contract-mobile-user-interface-designer-in-the-SF-Bay-Area)  (150 x 10)

David Grove team member salary = 5691.31

Toal sum:

7055.43 (352.80 contingency)

(740.82 10% VAT)

I set out to make a motion graphics short to advertise on the television and to put out on social media.

I wanted to follow a scenario in which the alarm could be used and so I told a story of a character that is in danger and so he activates the alarm and a police officer shows up to make sure that he is okay.

Here are the following storyboards in scene order:

Scene 1 Scene 2 Scene 3 Scene 4 Scene 5 Scene 6 Scene 7 Scene 8_1 Scene 8

I released a survey on the internet that has garnered 32 total answers. Here are the results for the questions:

1. Would a panic alarm on your phone make you feel safe?

Yes it would – 71.88%

Not it would not – 28.12%

2. Are you aware of police campaigns put on by your local police service?

Yes I am – 6.25%

No I am not – 93.75%

3. Would putting police campaigns into an app be a better alternative than accessing them from a web browser?

Yes it would – 84.38%

Not it would not – 15.63%

4. Would you be comfortable with video and audio being recorded to protect you ONLY when the alarm is activated?

Yes I would – 90.63%

No I would not – 9.38%

5. Do you think a timer that would set off the panic alarm, which you could choose to continue or cancel be of use when you may not be in immediate danger but you think you could be?

Yes it would – 75%

No it would not – 15.63%

Other – 9.38% (Will be reviewed later on in the post.)

6. What would be your main concern with this app?

Privacy/data – 25%

Police response time – 28.13%

Not being able to set the alarm off – 37.50%

Other – 9.38%

7. What is your age?

13 – 16: 0

18 – 27: 27.59%

28 – 39: 10.34%

40+: 62.07%

8. What is your gender?

Female  – 44.83%

Male – 55.17%


Despite my main demographic being young women between the ages of 16 –  27, it appears the largest number of respondents were men over the age of 40. Individuals between the ages of 18 – 27 were the second largest age group to respond with 27.59%. The second to last popular being 28-39 year olds making up 10.34%. The least popular being 13-16 year olds as they have access to smartphones as well, making up 0%.

But it appears that there is a market for a smartphone panic alarm as 71.88% of respondents felt it would make them feel safe. As a result, I am going to go ahead with making the product.

Only 6.25% of respondents were already aware of their local police campaigns, so that will be a feature introduced into the app. 84.38% Also said that they would prefer to view these police campaigns in an app than at a web browser.

My main concern when making this app was that people would not use it because there is a privacy and data risk. However, 90.63% of respondents said that they felt comfortable with video and audio being recorded when alarm is activated.

I wanted to add multiple methods to activating the alarm, one of them would be a feature where you could activate the alarm on a timer you set. 75% of respondents said it would be a good idea, but I had some qualitative feedback saying that “It may be difficult to use in some situations.” or “I might as well just start streaming to a friend before entering the potential danger.” Whilst these are valid arguments, the majority of people said that they would like to use it, so it shall be implemented.

I asked what the biggest concern would users have, and according to 37.50% of the respondents said that setting off the alarm would be their main concern. So I will add a feature that will activate the alarm if they press the lock button a few times, or however many times the user decides.

So I had to create two different moving characters for my animation. In order for me to animate the character, I had to create all joints of the body into seperate layers and then go into the layers if I wanted to add more detail to the character.

Screen Shot 2017-04-05 at 02.14.56


As you can see, all components or the character have been arranged into separate layers ready to animate.

The aesthetic choice for my character was  inspired by gender-neutral styles. I gave the character a red harrington style jacket which has became fashionable during the 1960’s and worn by mods and skinheads. In the modern age, it has lost its most of its subculture background and has become part of mainstream fashion.

Skinny jeans have also become a gender-neutral choice of clothing, worn by both men and women.

I chose to give the hair character a short hair style because short hair is generally thought of as androgynous.

overall I wanted to create a character that could relate to both genders.

I kept the assets the same for the police officer, but I aesthetically changed the character to more resemble a police officer. I gave the character blonde hair and blue eyes, a white shirt and a stab-proof vest with a ‘POLICE’ patch to communicate to the audience that this character is a police officer. I also reflected the character so that I could animate him coming from the other side of the screen.

Screen Shot 2017-04-05 at 02.57.32